There are a lot of lawn care companies to choose from out there, and you want yours to shine. We can help when it comes to investing in quality lawn spray equipment, but you may also want to consider if you’re making any of these mistakes with your business.
- Lack of professionalism — Appearing unprofessional is a quick way to lose customers and turn away prospects. Consider these opportunities to ramp up your professionalism:
- Invest in continuing education for you and your employees. That level of dedication to staying on top of your area of expertise gives customers confidence.
- Establish and maintain a website. This is often the first impression for potential customers, so don’t forget about it once it’s set up. Continually add information and make improvements to keep it fresh.
- Provide quality employee training. Give your team the knowledge they need to help your business succeed and clearly communicate your expectations. Instruct them not only on how to do the technicalities of the job, but also what you expect of their appearance and behavior while on the job.
- Poor client communication — Once you’ve landed a client, you want to do everything in your power to keep them happy. Constant communication is key, and these suggestions can help.
- Establish a mailing list. Gather your clients’ contact information from day one, including email and mailing addresses and store it in an organize spreadsheet. Contact them regularly with a newsletter, whether electronic, paper or both, sharing specials and timely lawn care tips and information.
- Gather customer feedback. Conduct surveys so you know whether customers are satisfied and where you can improve. Surveymonkey.com is a great option for creating quick and easy surveys.
- Invest in social media marketing. It takes more than setting up an account. Bland social media posts won’t impress customers. Put some thoughts into your content and consider highlighting testimonials and sharing photos of your work, industry news and tips for your customers.
- Cutting corners and going cheap— When it comes to buying equipment for your business, you want quality. It may cost more up front, but it will save you money in the long run.
- Invest in quality spray equipment. You want your spray rig and all of its components to be built to last. Buy from a reputable company that provides top-notch customer service and is going to be there for you when you need them.
- Perform routine maintenance. Be proactive in caring for your equipment so it doesn’t fail on you, costing precious time and money for your business. Daily and seasonal maintenance will ensure your investment will last.
It’s hard to be perfect in all of these categories, so make some mental notes about some areas you need to focus on improving. If you can avoid making these three big missteps, your business will be well on its way to growth and continued success.