Preparing Your Lawn Care Business For A New Year

March 1, 2023

A new year can bring a lot of excitement but also a lot of stress for lawn care business owners. You’re wondering what you can do to top last year business-wise and how to get your team excited about all the possibilities. Now is the time to prepare your lawn care business for 2023!

Here are the three steps we recommend to prepare your lawn care business for the new year:

1. Ensure All Equipment Is Maintained And Repaired

First thing first. For your lawn care business to run full steam ahead in 2023, all of your equipment needs to be fully functioning, and that includes your Graham Spray Equipment. For our local Georgia neighbors, we can service your rig at our service office. However, regardless of location, many of our customers perform routine maintenance and repairs themselves. 

With regular and proper maintenance, you could add up to 10 years to your spray rig. Adding a few things, such as rinsing the spray truck, checking the pump, and checking the belt, to your team’s daily to-do list can minimize downtime for your spray equipment and put more money in your pocket.

2. Get Your Team Motivated

The busy spring season is almost here! It’s time to motivate your team and emphasize your priorities. Regardless if your employees are meeting with a new customer or a longer-term customer they haven’t seen in a while, it’s important for them to remember that their primary product is a fertilizer or an herbicide – it’s the service they provide.

Along the way, be sure to show care and compassion for your lawn care team too! People look forward to coming to work when they feel like they’re part of a team and enjoy the camaraderie within it. Peak season is a perfect time to reward your high-performing employees with raises, bonuses, and recognition. In addition, some companies host dinners, social events, or family-centric outings to renew a sense of unity and common purpose.

3. Create Goals For Your Business And Share Them With Your Team

Carve some time out on your calendar to reflect on everything you accomplished last year for your team, and then think about where you want to be by the end of 2023. When it comes to creating goals for your business, they can be more than just financially based. 

Some questions you should consider while creating your business goals:

  • Is there anything you wish you would have done in 2022? 
  • What are things you want your business to be doing better in?
  • Are you looking to expand your services? 
  • Are you looking to grow your team?
  • What about getting new lawn care equipment? 

Goals are most easily reached when you create steps to get there. And then, share them! Have a team meeting to chat about your business goals and see if they have any ideas for steps to get there. 

Once the team knows the goals for the year and the steps they’ll be taking to get there, then create an incentive plan to help motivate the team to reach them.. Whether it’s a gift card to a nice restaurant, special recognition, or a cash bonus, get your team members excited about it!

A new year brings all kinds of new opportunities, especially when it comes to lawn care businesses. This time of the year can be the calm before the busy storm, which means it’s a great time to reflect, plan ahead, and get your team excited for everything that is to come in 2023. At Graham Spray Equipment, we’re here to ensure your lawn care business is running in tip-top shape all year round.